Consulting. All things digital.
With more than 30 years of experience across digital strategy and web development, FGB Consulting provides expert-level strategic consulting, custom web development, and online advocacy services. Current work spans marketing websites built for focused audiences, high-level analytical and strategic advice, and bespoke web development — using whichever tools best fit the outcome a client needs.
I use AI as part of my process — for research, drafting, and coding efficiency — but every recommendation is reviewed and verified by me before it reaches a client.
Services
UX/UI Website Design
Seamless, user-centered design that drives engagement and accessibility.
Web Development
Modern web development with Astro, headless CMS platforms, and the Jamstack — plus deep experience with WordPress, Webflow, and MODX.
Full-Stack Capabilities
Full-stack expertise across JavaScript, TypeScript, React, and Node.js, with cloud-native architecture and API integrations — augmented by AI-assisted development for faster iteration.
Analytics & Data Visualization
Google Analytics 4, Tag Manager, and Looker Studio dashboards, plus custom, privacy-first tracking built for a cookieless web.
SEO & SEM
Technical and content-driven SEO/SEM, plus optimization for AI-powered search and answer engines — built to maximize visibility as search itself evolves.
Digital Advertising & Social Strategy
Targeted, AI-optimized campaigns across social, video, and connected TV — built for how audiences engage today.
Digital Governance & Web Operations
Fractional Chief Digital Officer leadership, governance frameworks, and strategic web operations support — senior-level direction without a full-time hire.
Case studies
Editart
Website Design, Development, Content Migration
Currently rebuilding this 50+ year contemporary art publisher's site on a modern Astro + Sanity CMS stack — a fast, bilingual (French/English) catalog with an editable content pipeline, replacing a legacy platform.
Mercedes-Benz Vans
Website Design, Content & Site Development, Project Management
Redesigned and modernized an outdated site, sharpening its focus on employee recruitment and showcasing the “Sprinting Forward, Giving Back” community outreach initiative.
Becton, Dickinson & Company (BD)
Website Design, Content & Site Development, Translation Services, Project Management
Over seven years, developed nearly a dozen initiatives for BD spanning product and plant sites, issue management, community outreach, and multilingual education platforms.
Artemis Financial Advisors
Website Design, Development, Project Management
Rebuilt a dated site into a contemporary design with custom development and refined technical SEO — visitor engagement and lead generation both increased noticeably.
Blanco Wilczynski
Website Design, Development, Project Management
Redesigned the firm's site into a more contemporary style, with custom development and refined technical SEO that meaningfully improved visitor engagement and lead generation.
Levick
Website Design, Development, Project Management
Rebuilt the information architecture, added new navigation, standardized page templates, and fixed site search — improving the experience across post and podcast pages.